Ford Focus 2012

Available as a four-door sedan or five-door hatchback the front-wheel drive Ford Focus is all-new for 2012. The Focus brand isn’t new to the U.S., but the 2012 model is the first Focus to be shared among the U.S., Europe and the rest of the world. The Ford Focus was popular and well-liked when it debuted in 2000, but over time the competition improved and the Focus lost its appeal. About twelve years later, Ford has revamped the Focus from the inside out to take on the competition. The all-new 2012 Ford Focus competes with Chevrolet Cruze, Mazda3, Hyundai Elantra and Honda Civic.

The new Ford Focus benefits from eye-catching styling and a sharply designed interior dressed up with high-quality materials. It also comes with a new four-cylinder engine that’s more fuel-efficient, and a suspension that delivers both above average handling and a refined ride.

The new 2012 Ford Focus is available in sedan and five-door hatchback body. There are four trim levels available: S (which is only offered as a sedan and start at $ 17,295 MSRP), SE (from $ 18,295), SEL (starting at $ 21,295) and Titanium ($22,995).

The S model of Ford Focus 2012 comes with 15-inch steel wheels, keyless entry, air conditioning, a height-adjustable driver seat, a tilt-and-telescoping steering wheel, power locks and mirrors, power front windows and a four-speaker sound system with a CD player and auxiliary audio jack. The SE adds 16-inch steel wheels, rear power windows, front foglights, automatic headlights, a trip computer and steering-wheel-mounted audio controls. The hatchback gets a 60/40 split-folding seatback and a removable cargo cover.

The SEL model of Ford Focus adds one-touch up/down power windows, multicolor ambient lighting and most of the SE’s optional features. The Titanium model adds 17-inch alloy wheels, upgraded exterior and interior trim, sport-tuned suspension, keyless ignition/entry and a 10-speaker Sony audio system with satellite radio and HD radio.

Following an unprecedented global development program under the company’s One Ford strategy, the 2012 Focus is set to continue its successful tradition. Focus demonstrates how Ford can scale to meet the universal needs of worldwide customers, while fine-tuning to suit regional preferences.

In every world market where Focus competes, customers are looking for expressive design, meaningful technologies, responsive performance and exceptional fuel economy. Focus will set new standards for these comparatives and offer a class-leading range of standard and available content, enabled by its global scale.

said Derrick Kuzak, Ford group vice president of Global Product Development.

The new 2012 Ford Focus is packed with more affordable technologies and features than Honda Civic or Toyota Corolla or even larger competitors such as Honda Accord or Toyota Camry. In addition, Focus offers high standards of quality and craftsmanship and class-leading fuel economy, and it takes driving dynamics to a new level.

Both Ford Focus body styles (sedan and hatchback) share a sporty character, marking the next evolution of Ford’s acclaimed kinetic design form language. With its striking front end, sleek profile, dramatic rising beltline and athletic stance, the new Focus signals the rewarding experience awaiting a driver. The Focus four-door has a drag coefficient as low as 0.297, compared to the current model’s 0.320. The slippery Focus shape and steeply raked windshield contribute to significantly reduced drag. Optimized aerodynamics help to reduce Focus wind noise at speed and contribute to improved fuel economy.

The dynamic quality of the exterior is reinforced by the distinctive design of the interior. Focus has a modern, cockpit-style interior, with a stylish center console. The most significant interior innovation is SYNC with MyFordTouch, which replaces many of the traditional vehicle buttons, knobs and gauges with clear, colorful LCD screens and five-way buttons. The screens can be personalized to display information relevant to each driver using a simple button click, voice command or touch screen tap.

The all-new 2012 Ford Focus has a all-new 2.0-liter gasoline direct-injection DOHC four-cylinder engine that combines high-pressure direct injection and twin independent variable camshaft timing (Ti-VCT) for enhanced performance and fuel efficiency. This engine produces 160 horsepower and 146 lb-ft of torque. Entry-level S and SE models get a five-speed manual transmission standard while a six-speed automatic transmission is standard on SEL and Titanium trim levels. Official EPA estimates for fuel economy of 2012 Focus a 26 mpg city/ 36 mpg highway with the manual transmission. The automatic has a 28/38 mpg estimate.

The new Ford Focus gets a long list of important safety features as standard equipment, including antilock brakes, stability control, front side airbags, side curtain airbags and more.


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